"You start to feel a bit mortal, but what are you going to do, give in?"
Earlier this year Flora ProActive contacted the OSS Press Officer Will Cairns to see if he could source them some over-50 swimmers to take the 21 day Flora Challenge to lower their cholesterol. The results are a triumph for advertising life and swimming as much as margarine. Take a look. Locations: Bantham Beach (home of the OSS Swoosh swim), and the Dart, for some freezing, but elegant, butterfly.
Meet the wild swimmers: Watch on Youtube